Paul's iGaming Credentials
| 10+ years in iGaming | C-level experience | Industry speaker | Player trust & transparency |
|---|---|---|---|
| Working in online gambling since 2014 | Former CMO at Mr. Gamble | Speaker at SBC Summit and other major iGaming events | A trust-first approach to casino marketing, affiliate partnerships and player communication |
Paul’s iGaming Experience
Mr. Gamble
CMO
Paul worked across affiliate partnerships, brand strategy and commercial growth, helping develop the business while keeping trust and responsible gambling central to its positioning.
Metal Casino
Head of Affiliates
2020-2021
Led affiliate partnerships at Metal Casino, managing operator relationships, campaigns and commercial growth from the casino side.
Paul in the Media
PartnerMatrix
Paul Puolakka at PM Talks: Sharing Knowledge Drives Affiliate Marketing Forward
Interviewed about his iGaming career, affiliate marketing, operator partnerships, branding and building trust between affiliates and casinos.
European Gaming
Are No Deposit Free Spins Worth It?
Featured in a dedicated interview on no-deposit bonuses, wagering conditions, player acquisition and how casinos turn bonus users into long-term customers.
iGB Affiliate
Featured as an industry expert discussing player communities, transparency, SEO, engagement and how affiliates use direct player feedback to improve their content and products.
Building Engagement: How Affiliates Utilise Text-Based Player Communities
Paul’s Review Approach
Paul reviewed and approved casino reviews alongside content about affiliate marketing, operator relationships, brand strategy and Mr Gamble’s commercial partnerships. His checks focused on operator information, commercial arrangements and whether relevant industry terms and relationships were described accurately and clearly.
He drew on experience from both sides of the industry, including affiliate leadership at Metal Casino and his former role as Mr. Gamble’s chief marketing officer. His approval formed part of the wider editorial process; casino rankings and recommendations were not based on his commercial review alone.
What Paul Looks At
- Whether the overall conclusion follows from the evidence in the review
- How much value a bonus offers after its key conditions are considered
- Whether the casino’s strengths and limitations receive appropriate weight
- How the casino positions itself for different types of players
- Whether its loyalty and retention features offer practical value
- Whether any placement in a ranked list is supported by the facts presented
Our Editorial Standards
- Editorial policy
- How we rank casinos
- Responsible gambling
- 18+ Play Responsibly
Mathematical claims, including RTP, volatility, house edge and odds, must be checked against appropriate sources before publication. Claims outside the author’s verified expertise also require review by a suitably qualified specialist.
Why Trust Paul Puolakka?
Paul has spent more than a decade inside iGaming, progressing from affiliate management to C-level leadership. He has managed operator relationships and helped grow casino affiliate brands, while regularly contributing to industry discussions on trust, partnerships and responsible gambling.
“At Mr. Gamble, we believe our unwavering commitment to trust and integrity sets us apart.”
