Best Betting Sites UK – Best & New Bookmakers 2025

Best Online Betting Sites UK by Sport

The top sports betting sites aren’t always the best fit, especially if you’re targeting a specific sport.

For example, if you like betting online in the UK on the Premier League, it’s entirely possible to find one of the many UK bookies online that is a lot better than another. If you enjoy rugby (who doesn’t love the Six Nations), as well as betting on the Premier League, you might want to consider two different options, or find one that strikes a middle ground where the odds are favourable for both markets, not just one sport.

Below, we’ve highlighted what some online betting sites offer at an exceptional level, keeping a specific sport in mind to give you the type of betting session you deserve by using only recommended betting sites.

Football: Betway

Football is the UK’s most popular sport to bet on and a staple of British sports betting. Whether it is the Premier League, Football League, non-league action, foreign leagues or major continental tournaments, football is a major pastime for many. Every British bookie online offers football betting markets and odds, but not all can compete.

Our top pick is Betway, one of the best bookies in the UK available for bettors looking to participate in football betting. Betway one of the biggest betting companies in the UK. They offer many of the world’s ongoing and upcoming matches, with the vast majority featuring detailed markets that provide plenty of depth.

Horse Racing: 10Bet

Horse racing is just as popular in the UK with punters, with events like the Cheltenham Festival, Grand National, Royal Ascot, and the Epsom Derby being among some of the biggest to be on the racing calendar each year.

Again, some operators can be considered to be the best UK sports betting sites for horse racing, but our pick of the bunch is 10Bet. 

The bookmaker offers horse racing promotions like free bets, boosted odds, and acca boosts. With mobile betting big in the UK, their app's free bet offer is a major plus, especially as horse racing runs around the clock worldwide, making them one of the best UK bookies.

They also offer competitive odds across diverse markets and a strong live betting experience, including live streams for many races. 

Cricket: Quinn Bet

Cricket is a hugely popular betting market in the UK, and sportsbooks cater to this with extensive markets and promotions. The sport offers plenty of betting opportunities — our top choice is Quinn Bet.

QuinnBet offers an impressive range of cricket betting options, covering both upcoming and live events on its dedicated cricket tab, with competitive odds across the board.

In-play betting is also well-supported, with real-time updates and detailed stats helping punters make more informed decisions. Depending on the match, a number of live markets are available, giving users more flexibility and opportunities to find value.

Tennis: Midnite

Tennis betting is popular among UK bettors, who seek top online sportsbooks that offer value and support. Beyond a wide range of markets, punters also look for strong customer service, promotions, and security. We believe this site stands out as the best for tennis betting: Midnite.

Midnite has become one of the most popular sportsbooks thanks to its comprehensive sports coverage, especially in tennis betting. It offers strong value with regular boosted odds on major events and tennis-specific promotions to enhance returns.

How We Rate Betting Websites UK

To find the best betting websites in the UK, we analyse several aspects of an operator and its site. We only look at UKGC-licensed betting sites to ensure player safety above all else. Once we have satisfied this aspect, we’ll begin comparing each site against each other, looking at the following:

Best Betting Site by Bet Features

The best sites for online betting offer several features that can differentiate them in the competitive market. These can include the following:

Betting Exchanges

Betting exchanges are platforms where punters bet against each other rather than against a bookmaker who determines what the odds that are set are; known as bookmaking. Instead of accepting fixed odds, users can set their own odds or accept those offered by others. This peer-to-peer model allows for both backing (betting for) and laying (betting against) outcomes.

How it works:

• You can offer odds to other users or accept existing odds.
• The exchange matches opposing bets, charging a small commission on net winnings.

In-Play Betting

In-play betting, also known as live betting, lets you place wagers on sporting events as they happen. Odds shift rapidly in response to the action, giving bettors the chance to react in real time when engaging in live gambling and sports betting.

How it works:

• Markets open before and during matches, with odds updating constantly.
• Bets can be placed on a wide variety of outcomes, from the next goal scorer to total points.

Spread Betting

Spread betting is a high-risk, high-reward form of wagering where your profit or loss depends on the accuracy of your prediction, not just whether you win or lose.

How it works:

• You bet on whether an outcome will be above or below a bookmaker’s spread (e.g., total goals in a match).
• The more right or wrong you are, the more you win or lose.

Cash Out

Cash out is a feature available at most UK sportsbook sites that allows you to settle your bet before the event has finished, locking in a profit or cutting your losses.

How it works:

• Bookmakers offer a cash-out value based on current odds and your original stake.
• You can accept this offer at any time during the event.

Best Odds Guaranteed

Best Odds Guaranteed (BOG) is a popular promotion offered by many UK bookmakers, especially for horse racing. If you take an early price on a horse and the starting price (SP) ends up being higher, you’ll be paid out at the better odds.

How it works:

• Place your bet at the early price offered by the bookmaker.
• If the starting price is higher than the odds you took, you get paid at the higher SP.
• BOG usually applies to UK and Irish horse racing markets.

Acca Insurance

Acca Insurance is a promotion designed for accumulator (acca) bets, where you combine multiple selections into a single wager.

How it works:

• If one leg of your acca loses (usually on bets with five or more selections), you’ll receive your stake back as a free bet.
• Terms vary by bookmaker, such as minimum odds and eligible sports.

Live Streaming

Live streaming lets you watch sports events directly on a bookmaker’s website or app, often alongside in-play betting markets. It is a feature that can commonly be found at the best sport betting sites as standard nowadays.

How it works:

• Bookmakers stream a variety of sports, including football, tennis, and horse racing.
• Usually, you need a funded account or an active bet to access streams.

Other Features

Beyond the standard offerings, many UK sportsbooks now include additional features that set them apart. These extras add flexibility and added value to your betting experience.

• Bet Builders: Customise your own bet by combining multiple selections from the same event.
• Request a Bet: Ask the bookmaker to price up a unique bet not listed on the site.
• Early Payouts: Get your bet settled as a win early if your team takes a strong lead – usually by two goals.
• Price Boosts: Enhanced odds on selected markets or events.

Casino Games

Some top UK bookmakers will also offer casino games like video slots, table games, scratchcards, live dealer games, and more, as part of their offering as a sports gambling casino. The best betting online casinos allow you to play games on the same site where you place sports bets. We have listed those that are the best rated online casinos in the UK.

New Betting Sites UK 2025

The market is constantly seeing many new UK betting sites emerge. These options can offer unique or innovative features, which may even make them superior to some established betting platforms.

The list of online bookmakers in the UK below has been curated with new UKGC-licensed bookmakers that have caught our eyes for various positive reasons:

1. 1

   

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Why Try a New Bookmaker Over an Established One? Pros and Cons

New UK bookmakers often bring something different to the table – whether it’s sharper odds, cleaner design, or standout promotions. Here’s what to consider:

How to Choose the Best Betting Site?

While we can point you toward the best betting sites online we trust and like, we know everyone has different priorities and demands. We want you to find the best UK betting site for your preferences that suits your needs.

Below is some information that you can use to help you make your own informed decisions and select a British sportsbook that works for you:

Deposit & Withdrawal Methods for Sports Betting

The best UK sportsbooks will offer punters different options for depositing and withdrawing funds. This allows them to promote convenience and accessibility, recognising that not everyone uses the same payment methods or may have different preferences for choosing one over another. 

Here are some of the best and most popular options:

PayPal

PayPal is a popular method for many British punters. Its popularity can be due to its autonomous nature, as it’s not connected to a bank account, creating an additional layer of security. 

Additionally, PayPal offers some of the fastest transaction speeds without incurring any costs when engaging in online betting in the UK. Withdrawals can typically take as little as a few minutes and never much more than a day, suiting players who want access to fast withdrawals.

Apple Pay & Google Pay

Apple Pay and Google Pay are popular choices for UK bettors when depositing to online sportsbooks. They offer instant mobile convenience without entering details, and are among the most secure thanks to biometric authentication.

Withdrawals cannot be made to this method, though, as they must be transferred back to the bank the payment is linked to.

Pay by Phone

Some of the best UK sports betting sites will allow players to make deposits using the ‘Pay by Phone’ feature. This will see deposits be credited, with payment taken when the phone bill is due.

It’s a method that is growing in popularity and can be very convenient for punters as they do not require any payment details. They just need to enter their phone number or use biometric technologies when using their chosen device. Withdrawals cannot be made using this method.

Visa & Mastercard

The most traditional way to make a deposit and withdrawal, Visa and Mastercard payments remain a popular method for British players. They are the most accessible, as British banks like Barclays, HSBC, NatWest, and Lloyds use these methods for their debit cards.

Players can still enjoy instant deposits, but they may not always present the most favourable withdrawal terms. Fees can be incurred when used, while they typically have the longest withdrawal times. They often range between three and five working days.

Paysafecard

Prepaid cards like Paysafecard are widely accepted, as British players can enjoy security features with this method. They allow players to be responsible and only deposit an amount that is on the card. It can also provide enhanced security, as they are kept separate from bank accounts. Prepaid cards are also available, allowing players to purchase them with cash.

Withdrawals cannot be made using this method, as they are typically returned as a bank transfer. Deposits remain instant.

Bonus Offers Available at Sports Betting UK Sites

The UK’s top betting sites will continually offer punters claimable bonus offers. These can come in many forms, with each designed to incentivise the player to join them and use their platform. The ones worth grabbing include:

Welcome Bonus

The most common type of promotion offered, a welcome bonus, is available to players who are yet to sign up with an operator. They can boost funds via deposit and no-deposit bonuses, while also offering free bets.

However, it is important to look out for the terms and conditions, as these may not always be favourable. Wagering requirements are often in place, as are bet maximums and caps on winnings.

Free Bet

A free bet can be made available by a bookie as part of a welcome bonus or as a reward for players showing loyalty. It comes exactly as it is described, but it will be attached to specific terms and conditions.

Again, this could feature only being able to place a bet on odds of a maximum amount, or of a maximum bet amount. Winnings will also often only be credited as additional free bets and can’t be withdrawn.

Risk-Free Bets

A risk-free bet works with the bookmaker returning your stake if the initial bet is lost. This will often be received as free bets.

They are not entirely “risk-free,” as you do not get your cash back if your bet loses or wins. They can be known as “second chance” bets now, due to the UKGC’s decision to reword them to avoid misleading players.

Deposit Bonus

It is possible to find UK betting sites with no minimum deposit when using the top options available. These bonuses provide players with the opportunity to deposit a certain amount of money into their sports betting online account and receive a portion as a ‘thank you’. For instance, it can appear as ‘100% of £X’.

 These bonuses also carry terms and conditions, including wagering requirements.

Acca (Accumulator) Bonus

An acca bonus can be offered by the best sports gambling sites in the UK to entice players to bet with their sports betting platform. When offered, a bookmaker will pay out a percentage on top of the returns as a bonus for making a successful selection. It can be worth up to 100% of the returns made.

Acca Insurance

Acca insurance is a type of promotional feature offered by some sports bookies that refunds your stake if one selection in your accumulator bet loses. In basic terms, it acts as a safety net, preventing you from losing your entire stake due to a single unlucky pick. Terms and conditions will apply.

Enhanced Odds

Almost every top UK sports betting platform will offer enhanced odds as a promotional tool to attract new players. These are often marked clearly on the site. This promotion can offer additional value at times, which attracts bettors.

Online Betting Advantages Over High Street Bookmakers

Good betting sites online offer advantages that traditional high street bookmakers can’t provide. Here is a table to highlight some of the main ones:

Many high-street bookmakers will have an online sportsbook platform that can be used. The ability to use the English bookmakers’ online options increases the accessibility and convenience that punters can obtain by using their services.

There have been many emerging sports betting sites that solely operate online, with many using technology to create the best British betting sites.

Mr. Gamble’s Final Word on UK Betting Sites

This page should have provided you with a comprehensive overview of what the best sports betting websites in the UK are and what they can offer punters.

Use this guide to make informed decisions about your next chosen English sports betting sites, taking into account everything we have listed when making your selection. Each of these can help you to enjoy a positive sports betting experience as a UK punter.

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