Finnplay Casino Platform And Casinos Listed

Finnplay is a Finnish gaming company that develops and licenses its own gaming platform and offers a full-service white label casino service. Founded in Helsinki in 2008, the company's gaming platform has grown into one of the best on the market, and it has increased its popularity considerably in recent years.

The platform offers casino games from over 75 game providers. However, Finnplay does not develop or publish games itself, but relies on game developers such as NetEnt, Microgaming, Play’n GO, Evolution Gaming to create games for the platform.

Finnplay – History

Finnplay was founded in Helsinki in 2008. During its first five years of operation, Finnplay operated solely as a software provider. However, in 2013, the company wanted to expand its customer base, and so it decided to apply for its first gaming license from Curacao.

In 2015, Finnplay launched the first casino of its own, the great LuckyCasino. Finnplay's own casino and white label casinos are operated by Finnplay's Maltese subsidiary Viral Interactive.

As part of the expansion, Finnplay has also acquired casino gaming licenses like:

• Malta
• United Kingdom
• Romania
• Sweden

The company, which is still headquartered in Helsinki, currently also has offices in Malta, Russia, and China.

What is the Finnplay casino platform?

In short, a gaming platform is software that runs an online casino. When we play at an online casino, we think of it as one single thing.

However, a modern website consists of several different pieces of software. The code of the site displayed in our browser is called the frontend. And the software running on the servers in the depths of the Internet is called the backend.

The online casino resembles an iceberg: the part visible in the browser is only the top, and on servers invisible to the player, runs the code, which takes care of money transfers, calculates the balance of the game account and so on. So, a casino platform consists of these parts and the code that makes these parts work together in harmony.

Finnplay offers its gaming platform both as a platform and as a white-label service. In the corporate world, white-label refers to a product and/or service that is ready and that the customer can sell under their own name. In the case of a casino, this means that the operator offers a ready-made casino with its games, customer service, and payment services. The customer only needs to take care of the casino marketing and optionally the graphic design too. Finnplay's gaming platform is very flexible, and by licensing the platform, the online casino operators can modify the site according to its preferences.

Finnplay – Games

As Finnplay is a reputable provider of state-of-the-art software solutions, it is hardly surprising that it offers its customers and partners a huge selection of games. Finnplay offers games from more than 75 game developers, and in total, the platform's game selection includes over 4,000 games.

The platform's game selection includes slots, video poker games, blackjack, baccarat, roulette, and other table and card games. Some of the most reputable game providers on the Finnplay platform are:

• NetEnt
• NYX Gaming Group
• Play´n GO
• Yggdrasil
• Evolution Gaming
• Microgaming
• ELK Studios

Finnplay Localization perks

Being able to target players in certain markets is a huge advantage as a casino operator. The more you can tailor your product or service to specific audiences, the greater are your chances of succeeding and surviving in the highly competitive iGaming industry.

Finnplay owns many licenses, and it has been approved in several jurisdictions too. The company also collaborates with many gaming and payment service providers, and it provides a variety of player segmentation tools to help brands reach out to players and succeed in specific markets. Finnplay helps online casinos tailor their services for particular markets by offering:

• Multiple currency options
• Multiple language options
• Country-specific payment methods
• A wide range of campaigns and bonuses
• Wide range of games

Finnplay Payment providers

Versatile and secure banking is an important feature of the Finnplay software package. The company works tirelessly to meet its customers' needs, and it can tailor a specific payment model to each of its clients according to their individual needs.

The payment methods supported by the Finnplay platform include credit cards, debit cards, prepaid cards, e-wallets, and bank transfers. The platform supports many other payment methods, too, many of which can be used for both deposits and withdrawals. In total, the Finnplay platform is supported by more than 70 different payment service providers. Some of them include:

1. Mastercard
2. GiroPay
3. Trustly
4. Neteller
5. Visa

Finnplay CRM Solutions

Finnplay also offers its customers a good selection of different campaigns and loyalty features for customer engagement. In addition to these, the company offers various marketing tools that casinos can use to create player segments for marketing purposes, among other things. The platform's built-in loyalty and promotion tools also allow casino operators to create device-specific campaigns and segment players based on their marketing goals.

With the Finnplay platform, casino-operators can also send customized emails, text messages, and push notifications to their players. Casinos can also reward their new players upon registration when they make a deposit, when they log in, or when they have been playing at the casino for a certain amount of time with the Finnplay platform.

Our final verdict of the platform

The Finnplay software platform is built for online casinos. It is an open iGaming platform for regulated markets that helps online casinos serve their customers worldwide.

Finnplay offers a wide range of flexible products and software solutions that can be customized to suit each online casino's needs. The gaming platform offers many convenient solutions for both fast registration-free casinos as well as traditional casinos. All in all, Finnplay offers an excellent software package for casino operators, and with the help of the platform, casinos can serve the needs of even the most demanding players.

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Contact

SALES, MEDIA & PR INQUIRIES
Brian Forth
+358 45 277 3227
brian.forth(at)finnplay.com

FAQ

Game Providers in Finnplay

Payment methods in Finnplay