Paul Puolakka

Paul Puolakka


Paul Puolakka is an experienced marketing executive with a decade's worth of experience in the iGaming industry. As a Chief Marketing Officer, Paul has led initiatives for some of the most renowned casino comparison sites in the Nordics, helping them drive growth and engagement in a highly competitive environment.

Paul began his iGaming journey in 2014 and during this time, he has acquired skills in marketing, sales, affiliate marketing, team management, branding, content management, and SEO. Throughout the years, Paul has worn many hats, most notably as the Head of Affiliates and Senior Affiliate Manager/Affiliate Team Lead.

Over time, he has honed his leadership skills and is now leading an entire team of marketing specialists. As a senior member of the team, Paul is responsible for teaching the best practices and tactics to his colleagues.

With a deep understanding of the iGaming market, Paul is a trusted expert in all things casino. After years of working in the industry, he is now ready to share his knowledge with others. Outside work Paul enjoys reading, travelling, cooking, working out in the gym, running and skiing at the slopes.

Whether he is developing a marketing strategy, leading a team, or advocating for responsible gambling practices, Paul is committed to driving growth and promoting a culture of integrity and responsibility.


  • Rising Star Affiliate Of The Year AffPapa iGaming Awards 2022
  • Best Non-English Affiliate Program Global Gaming Affiliates iGB Affiliate Awards 2019, London
  • Best Affiliate Program Cherry Affiliates iGB Affiliate Awards 2017, London
  • Salesman of the Year 2010 DNA Oyj 2010, Finland

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