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Mr. Gamble Editorial Policy

Hyun Lee
Jonas Kyllönen
Hyun Lee, Jonas Kyllönen
Updated:31.8.2026
Table of contents

At Mr. Gamble, we believe you should be able to understand how the information you read is created, checked and kept up to date. This policy explains who produces and reviews our content, which sources we use, and how we handle updates and corrections.

It covers the content we publish for readers in the UK, including casino reviews, comparison and listing pages, casino bonus content, betting and bingo pages, payment guides, responsible gambling information and other supporting content.

Our aim is to provide clear, accurate and relevant information that helps you make informed decisions. Information can change, and mistakes can happen. When we identify outdated or inaccurate information, or when a reader, operator or provider brings it to our attention, we investigate it and make any necessary corrections.

Our Editorial Principles

The following principles guide how we create, review and maintain content at Mr. Gamble.

Accuracy Comes First

We prioritise reliable information over publishing quickly. Factual claims are checked against relevant sources before publication, and uncertain information is not presented as confirmed fact.

Written for UK Readers

Our content is created for readers in the UK. We consider UK licensing, eligibility, currency, terminology, responsible gambling requirements and other details that may affect British players. We only list online casinos that hold a valid licence from the UK Gambling Commission.

Editorial Decisions Remain Independent

Commercial relationships do not give casino operators control over our content. Operators may provide information or request factual corrections, but they cannot approve our work or pay for a favourable review, conclusion or higher position in our rankings.

Clear and Responsible Language

We aim to explain gambling products, offers and conditions in plain language. Our content does not present gambling as a source of income or suggest that winning is guaranteed. Age restrictions and responsible gambling information are included where applicable.

We Take Responsibility for Corrections

Information can change, and errors may occasionally occur. When we identify inaccurate or outdated information, we investigate it and correct the affected content. Readers, operators and providers can also contact us to report information they believe is inaccurate or outdated.

Our Authors

Mr. Gamble content is written by in-house content writers and commissioned writers with relevant subject knowledge. Content pages and casino reviews identify the author responsible for the work.

Author boxes summarise each contributor’s relevant areas of expertise and link to a detailed profile containing information about their experience, credentials and contributions to Mr. Gamble.

How We Produce Content

Our editorial content generally follows these core stages:

  1. Research and source collection: We gather information from relevant official and first-hand sources.
  2. Writing: An in-house or commissioned writer turns the research into clear content for UK readers.
  3. Editorial review: A member of our content team checks the draft for clarity, accuracy and responsible language.
  4. Verification and UK checks: Important claims, licensing information, offer details and UK eligibility are checked before publication.
  5. Publication: The content is published once the required checks are complete.
  6. Continued monitoring: We review published information and update it when relevant details change.

How the Process Differs by Content Type

Our Sources and Fact-Checking Standards

We prioritise sources that are closest to the information being checked. The appropriate source depends on the subject, but official and first-hand evidence takes priority wherever it is available.

Primary Sources

Our primary sources may include:

Supporting Sources

We may also use:

Information supplied by an operator or commercial partner is not accepted automatically. Where possible, we check it against an official publication, public register, applicable terms or other authoritative evidence.

Reader reports and community feedback can alert us to information that may need reviewing. We investigate these reports before using them as the basis for a factual change to our editorial content.

When Sources Disagree

When sources contain different information, we consider which source is most authoritative, direct and current. Licensing information is checked against the UK Gambling Commission, while bonus terms, payment information and product details are checked against the relevant operator or provider documentation.

If the difference cannot be resolved from the available evidence, we may contact the operator, provider or relevant authority for clarification. Until the information can be verified, we do not present it as confirmed fact.

Editorial Review Before Publication

Before content is published, it is checked against our editorial standards. Depending on the page, the review may cover:

Any issues identified during the review, including missing or incorrect notices, are raised and addressed.

How We review and Test Casinos

Every casino review begins with editorial research. We check information such as the casino’s UK Gambling Commission licence, terms and conditions, available offers, payment methods, games and responsible gambling features. We use official sources and contact the operator or relevant provider when clarification is needed.

Where a verified Mr. Gamble test is displayed, our team has also used a real account and real funds to assess relevant parts of the player experience. This may include creating an account, making a deposit, claiming an offer, accessing games and requesting a withdrawal.

The test steps and results are documented so that claims based on the test can be checked against supporting evidence. The review identifies when the test took place and which parts of the experience were successfully verified.

UK Licensing and Player Protection

Mr. Gamble only lists casinos that hold a valid licence from the UK Gambling Commission. We check licensing information against the UK Gambling Commission public register and review whether the casino, its offers and its services are available to players in the UK.

Player protection also influences how we write. We do not present gambling as a way to earn money, recover losses or solve financial problems. We avoid claims that suggest winning is guaranteed.

Readers who want further information and support can visit our Responsible Gambling page.

Editorial Independence and Affiliate Relationships

Mr. Gamble is an affiliate website. Some links to casino operators are affiliate links, which means we may receive compensation when readers use them. This helps fund our research, testing, content and website operations.

Casino operators and commercial partners may provide factual information or ask us to review a possible error. We assess these requests against relevant sources and make changes when the available evidence supports them. Operators do not approve or control our editorial content.

An operator cannot purchase a positive review, favourable conclusion or higher position in our rankings. Our assessments are based on the information and evidence available to our team, while ranking decisions follow the criteria explained in our casino review, testing and ranking methodology.

Our Use of AI

Mr. Gamble may use AI tools to support parts of the editorial process, such as research, organising information and editing. AI is used as an assistant and does not replace human editorial responsibility.

Any AI-assisted content is read, edited and approved by a person before publication. Factual claims and sources are checked by a human, and AI output is not treated as an authoritative source.

AI does not conduct casino tests or independently produce test results. Any claims based on testing must be supported by evidence from actual activity carried out by the Mr. Gamble team.

How and When Content Is Updated

Casino information can change quickly. We update our content when we identify outdated information or become aware of a relevant change, such as:

The updated date shown on a page changes when its editorial content is revised and republished.

Corrections Policy

If you believe that information published by Mr. Gamble is inaccurate or outdated, email us at info@mr-gamble.com. Please include the page URL, the information you believe is incorrect and, where possible, a source that supports your report.

When we receive a correction request, we:

  1. Review the reported information.
  2. Check it against the relevant primary source or supporting evidence.
  3. Contact the operator, provider or relevant authority if further clarification is needed.
  4. Correct the content when the available evidence confirms an error.

Where additional context would help readers understand a change, we include it in the updated content.

About This Policy

This policy is maintained by the Mr. Gamble Editorial Team. We review it when material changes to our editorial practices or relevant UK requirements make an update necessary.

Last reviewed: September 2026