Meet Our Authors and Reviewers

Keith Geary

Marketing Director and iGaming Fact-Checker

Keith Geary brings more than 15 years of experience in iGaming marketing, digital products and content strategy. As Mr. Gamble’s Marketing Director, he leads the brand’s marketing direction and fact-checks selected UK content where his operator and affiliate experience is relevant.

Silver Portugov

CBO

Silver brings experience in iGaming partnerships, business development and customer relationship management. His work with operators and affiliates informs his perspective on commercial relationships, player retention, and the business side of the casino industry.

Alina Anisimova

Content Manager

Alina Anisimova is an experienced iGaming writer and content manager with a background in journalism and operator-side content. Alina brings a strong editorial eye and research-led approach to her work at Mr. Gamble. Her expertise covers online casinos, banking methods, bonuses, safe and responsible gambling.

Lewis Crane

Content Writer

Lewis Crane is an iGaming writer with 5+ years of experience across casino operators, affiliate publishing and game providers. He specialises in online slots, bingo and other casino games, as well as software providers, with hands-on experience testing and reviewing 1,000+ games from 30+ game developers.

Tim Mirroman

Content Writer

Tim Mirroman is a casino writer and reviewer with 8+ years of experience covering UK online casinos. He specialises in payments, withdrawals, casino reviews and player protection, with particular expertise in GAMSTOP, self-exclusion and UK Gambling Commission safety measures.

Daniel Smyth

Freelance iGaming Writer

Daniel started out at WPT Poker Magazine, working up from features writer to strategy editor, before going freelance across casino gaming, sports betting and poker. At Mr. Gamble, he covers casino and sports betting payment guides, explaining the fees, limits and availability behind the options players use.

Matthew Gover

Author

Matthew Gover has worked in iGaming since 2018, with experience across the UK casino and betting market for operators, publishers and platform providers. His background gives him a broad understanding of how gambling products are developed, marketed, reviewed and experienced by players.

Isobel Coughlan

Content Writer

Isobel Coughlan is an seasoned iGaming writer with a penchant for digging into the details that shape the UK casino experience, from bonuses and banking to slots, providers and bingo. Her ultimate goal is to help players make the best decisions for their playing style, one spin at a time.

Hyun Lee

SEO Expert

Hyun Lee is an SEO and content strategist with 18+ years of experience in search. He combined SEO expertise with iGaming insight to help users find clear, useful information about licensed UK online casinos.

Paul Puolakka

iGaming Marketing and Affiliate Expert

Paul has worked in iGaming since 2014, building experience in affiliate marketing, branding and commercial partnerships. During his time as Mr. Gamble’s chief marketing officer, he helped shape the site’s UK brand and content strategy, bringing experience from both the operator and affiliate sides of the industry.

Rich Trenchard

Sports Betting and Casino Writer

Rich is an NCTJ-qualified journalist with 17 years of magazine editing experience at Express Newspapers and more than a decade of iGaming writing. His contributions to Mr. Gamble covered sports betting, promotions and payment methods, explaining how offers work and which terms deserve a closer look.

Kirill Tsernov

Content Creator

Kirill Tšernov is a content and digital marketing specialist with experience writing and editing iGaming content. At Mr. Gamble, his work focused on casino games, software providers and casino platforms.