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About Mr. Gamble

Table of contents

Mr. Gamble helps UK players compare online casinos and betting sites on consistent, tested criteria. We research each operator, check what we can firsthand, and are open about how the site is funded and who writes what you're reading.

This page sets out who we are, how we test and rate casinos, how the site makes money, and where to get help if gambling stops feeling like fun.

Who We Are and How We Review

Every casino review starts with research. We check the operator’s licence, terms, offers, payment methods and safer gambling tools against official sources.

Where a review also carries a verified Mr. Gamble test, we've gone further and used a real account and real money to check key stages of the experience: registering, depositing, accessing games, claiming an offer and requesting a withdrawal. We retest when the evidence we hold no longer matches how a casino currently works, rather than to a fixed schedule. Each review shows the date it was last updated.

The full criteria behind our rankings are set out in How We Rank.

How We're Funded and Why It's Free

Mr. Gamble is free to use. The site is funded through commercial partnerships with casino and betting operators, which is what lets us keep testing, reviewing and running things the way we do without charging readers for it.

Commercial partners can affect which casinos and offers we show, and where they appear. They can't affect what our reviews say. Our editorial team writes the reviews and sets the ratings, and every operator we cover is held to the same standard.

For more on how this works in practice, see How We Rank Casinos and our Editorial Policy.

Who Writes and Reviews Our Content

Mr. Gamble's content is written by a mix of in-house and freelance writers, each matched to the subjects they're qualified to cover.

A few people lead different parts of the site:

Corrections are handled in-house. If you think something we've published is wrong or out of date, email info@mr-gamble.com with the page and what you believe is incorrect, and we'll check it against our sources.

See every contributor, including our freelance writers, on our authors and reviewers page, and read the full process in our Editorial Policy.

Our Story

Mr. Gamble started in Tallinn, Estonia, in January 2019, founded by two iGaming enthusiasts who wanted to help players find the right casino for them, rather than just any casino. Since then, the site's work has been recognised by respected industry bodies:

  • IGB Affiliate: Rising Star, shortlisted 2021; Best Casino Affiliate, shortlisted 2023, 2024 and 2025
  • AffPapa: Bonus Comparison Affiliate of the Year, 2022; Affiliate Branding of the Year, 2023; Quality Traffic of the Year, 2025
  • SBC Awards: Affiliate Product Innovation, Silver, 2024

Staying Safe

Gambling should stay entertainment. It is not a way to make money, and it should never be used to recover losses or solve money problems. If it starts to feel like something else, free and confidential help is available.

  • GAMSTOP: block yourself from every gambling site and app licensed in Great Britain, for six months, one year or five years
  • GamCare's National Gambling Helpline (0808 8020 133): free, confidential and open 24 hours a day, every day, for advice, support and referrals

Gambling is restricted to over-18s in the UK.

This is a summary. For the fuller picture on safer gambling tools, spotting the early signs of harm, and support beyond these two, see our Responsible Gambling guide.

Company Details, Contact and Complaints

Mr. Gamble is operated by Cashmagnet Ltd, registered in Malta under company number C 90205, with its registered address at Capital Business Centre, Entrance A, Floor 1, Triq TazZwejt, San Ġwann SGN 3000, Malta.

You can reach us by email at info@mr-gamble.com or use our contact page.

If you think something we've published is wrong or out of date, our Editorial Policy sets out how to report it and what happens next. For anything else, get in touch at the same email address and we'll respond as soon as possible.

FAQ

Who writes and checks what's on the site?

A mix of in-house and freelance writers, each matched to subjects they're qualified to cover, with some content also checked by Keith Geary, our Marketing Director. See 'Who Writes and Reviews Our Content' above, or meet our authors and reviewers.

How often do you update your reviews?

We update a review when something material changes, such as a licence, a bonus term or a payment method. Each review shows the date it was last updated, and where a review carries a verified Mr. Gamble test, we retest when the evidence we hold no longer matches how the casino currently works.

What if I think something on the site is wrong?

Email info@mr-gamble.com with the page and what you believe is incorrect. Corrections are handled in-house, and we check every report against our sources before changing anything.

I think I might have a problem with my gambling, what should I do?

GamCare's helpline (0808 8020 133) is free, confidential and available any time. See "Staying Safe" above, and our full Responsible Gambling guide for more.