Ivana Flynn

Ivana Flynn is a seasoned SEO leader with over 16 years of experience in search engine optimisation, specialising in technical SEO, content strategy, link acquisition, brand protection, and EEAT-driven approaches across highly competitive and regulated industries such as iGaming, adult, and affiliate marketing. She has held senior SEO roles at major brands and agencies and currently leads SEO strategy for top-tier organisations, helping businesses improve organic visibility, defend against negative SEO, and scale sustainably in complex search environments.
Ivana is an accomplished author and contributor, having written influential SEO articles and research — including practical experiments on link value and industry trend pieces — that are referenced widely by SEO professionals. Her work spans topics from EEAT and evolving algorithm impacts to technical CMS considerations and market-specific strategies.
A highly regarded public speaker and educator, Ivana has delivered sessions at major global conferences including BrightonSEO, ICE, iGB, SBC Summit, Sigma, SERP Conf, SEO Vibes and SEO Mastery Summit. She is also a regular podcast host and guest, discussing real-world SEO challenges such as algorithm shifts, blackhat defence, and AI-driven search trends.
In 2026, Ivana continues her speaking circuit with engagements at SERP Conf Vienna and SBC Summit Malta, among others, where she’ll tackle cutting-edge SEO topics like outlaw SEO tactics and strategies for navigating the future search landscape. Her dynamic, data-driven approach and practical insights make her a trusted voice for marketers and technical SEO teams worldwide